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CRM & Database Director
2 months ago
Job Opportunity
We are seeking a skilled CRM Manager to lead our client's data journey. This is an exciting opportunity for someone to drive improvements in CRM performance and lead the CRM function.
**Key Responsibilities:**
* Develop and implement strategies to improve CRM performance, including email performance and retention strategies
* Collaborate with the marketing team to define audience segmentation and create effective email communications
* Establish lead scoring processes and ensure seamless lead handovers
* Monitor deliverability scores and troubleshoot any issues
* Provide data-driven insights through reports and dashboards to inform sales and management decisions
**Ideal Candidate:**
* Minimum 3 years of experience in online CRM marketing
* Proven track record of managing retention and CRM programs, with expertise in database management
* Experience working in a sales-driven commercial trading environment
* Strong understanding of data protection and privacy legislation
Join our client, a market-leading global business, and be part of their exciting data journey.