Brand Strategy Executive

4 weeks ago

Crawley, West Sussex, United Kingdom IQVIA Full time

Are you passionate about shaping brand strategies and driving success in a dynamic, high-energy environment? IQVIA is seeking an enthusiastic and results-focused Brand Strategy Executive to lead our client's Enteral Nutrition and Oral Nutritional Supplements (ONS) platform. You will be responsible for defining brand strategy and developing long-term plans aligned with our company vision, ensuring these brands thrive and grow within the organisation.

This is a hybrid role, with 1-2 days in the office.

Key Responsibilities:

  • Support the Senior Brand Manager in executing the brand plan, including digital activities and Sales Force plans.
  • Contribute to the definition and management of long-term local brand ambitions, objectives, and strategies, playing a key role in shaping the wider strategy.
  • Manage the yearly brand planning process, ensuring alignment with European and Global plans where relevant. Work with the SBM to present these plans to internal stakeholders and the Sales Force.
  • Maintain a good understanding of brand P&L and the impact of the Brand Plan on the wider organisation's finances.
  • Keep a close watch on industry and competitor activities, as well as brand performance, to adapt plans in a constantly changing, competitive Medical Nutrition environment.
  • Deliver best-in-class New Product Development launch plans across the portfolio, ensuring maximum launch impact and ongoing support to meet key KPIs/targets.
  • Develop a comprehensive understanding of the UK Medical Nutrition environment, including media, competition, and Healthcare Professional behaviour, to identify marketing issues and opportunities.
  • Support the administration and governance of the brand, including regulatory compliance, budget management, project management, and Sales Force materials.

To succeed in this role, you should have:

  • Leadership experience with wide cross-functional teams.
  • Experience in Nutrition.
  • Proven ability to influence at senior levels within an organisation.
  • Strong presentation and influencing skills, targeting a diverse audience including agencies, customers, and internal stakeholders.
  • Self-starting capability with the ability to manage sizable projects and workstreams with limited hands-on support.

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