Brand Marketing Project Manager
4 weeks ago
Brand Manager– Nuun & Special Projects
Crawley (Hybrid 2-3 times a week in the office)
Salary up to £48,000 depending on experience + potential bonus + generous pension scheme + 12 flexible days on top of holiday entitlement + 2 paid volunteering days + other fantastic benefits
Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.
Position Summary
We are currently recruiting for a talented individual to join us, as a Brand Manager, reporting into the Senior Brand Manager. As a Brand Manager, your main purpose will be to contribute to the growth of Nestle Health Science in the UK&I by creating and executing brand plans that align with the VMHS (Vitamins, Minerals and Health Supplements) portfolio ambition.
A day in the life of a Brand Manager
As a Brand Manager, you will be responsible for delivering specific business targets and ensuring the success of our Nuun brand in the market. Your responsibilities will include:
- Develop a deep understanding of the brand's performance metrics, both internal and external, and effectively communicate reasons for the brand's performance to stakeholders.
- Collaborate with the Senior Brand Manager to develop and execute long-term plans and integrated communication campaigns.
- Identify brand and category issues, devise solutions, and implement them to improve brand performance.
- Champion the brand with a thorough understanding of consumers and the category, ensuring that brand initiatives are rooted in consumer insights.
- Manage the brand's P&L and conduct financial analysis to improve sales and profit performance.
- Optimise the use of brand budgets, ensuring effective spend and eliminating waste.
- Develop and execute strong retail execution plans in collaboration with commercial leads.
- Evaluate marketing activities and incorporate learnings into future plans.
- Manage brand performance, understand risks and opportunities, and develop commercial propositions to support brand initiatives.
What will make you successful
To be successful in this role, you will already have some fantastic marketing experience under your belt, ideally within a Brand Manager role previously within CPG or VMHS. Pro-activity and enthusiasm are essential elements for this role as is proven leadership capability and creative thinking.
You will also need to have:
- Proficiency in social media, CRM, and direct-to-consumer (D2C) strategies.
- Be capable of P&L management and financial analysis to improve portfolio profitability.
- Be able to run sizeable projects and work streams from concept to delivery.
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