Brand Manager

4 weeks ago

Crawley, West Sussex, United Kingdom Nestlé SA Full time

Brand Manager – Vital Proteins

Crawley (Hybrid 2-3 times a week in the office)

Salary up to £48,000 depending on experience + potential bonus + generous pension scheme + 12 flexible days on top of holiday entitlement + 2 paid volunteering days + other fantastic benefits

Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.

Position Summary

We are currently recruiting for a talented individual to join us, as a Brand Manager, reporting into the Senior Brand Manager. As a Brand Manager, your main purpose will be to contribute to the growth of Nestlé Health Science in the UK&I by creating and executing brand plans that align with the VMHS (Vitamins, Minerals and Health Supplements) portfolio ambition.

A day in the life of a Brand Manager

As a Brand Manager, you will be responsible for delivering specific business targets and ensuring the success of our Vital Proteins brand in the market. Your key responsibilities will include:

  • Developing a deep understanding of the brand's performance metrics, both internal and external, and effectively communicating reasons for the brand's performance to stakeholders.
  • Collaborating with the Senior Brand Manager to develop and execute long-term plans and integrated communication campaigns.
  • Identifying brand and category issues, devising solutions, and implementing them to improve brand performance.
  • Championing the brand with a thorough understanding of consumers and the category, ensuring that brand initiatives are rooted in consumer insights.
  • Managing the brand's P&L and conducting financial analysis to improve sales and profit performance.
  • Optimising the use of brand budgets, ensuring effective spend and eliminating waste.
  • Developing and executing strong retail execution plans in collaboration with commercial leads.
  • Evaluating marketing activities and incorporating learnings into future plans.
  • Managing brand performance, understanding risks and opportunities, and developing commercial propositions to support brand initiatives.

What will make you successful

To be successful in this role, you will already have some fantastic marketing experience under your belt, ideally within a Brand Manager role previously within CPG or VMHS. Pro-activity and enthusiasm are essential elements for this role as is proven leadership capability and creative thinking.

You will be proficient in social media, CRM, and direct-to-consumer (D2C) strategies, and be capable of P&L management and financial analysis to improve portfolio profitability. You will also be able to run sizeable projects and work streams from concept to delivery.

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