Brand Marketing Director
2 weeks ago
Brand Manager Role Summary
Nestlé Health Science is seeking a talented Brand Manager to contribute to the growth of our UK&I business. As a Brand Manager, you will be responsible for creating and executing brand plans that align with the VMHS portfolio ambition.
Key Responsibilities
- Develop a deep understanding of the brand's performance metrics and effectively communicate reasons for the brand's performance to stakeholders.
- Collaborate with the Senior Brand Manager to develop and execute long-term plans and integrated communication campaigns.
- Identify brand and category issues, devise solutions, and implement them to improve brand performance.
- Champion the brand with a thorough understanding of consumers and the category, ensuring that brand initiatives are rooted in consumer insights.
- Manage the brand's P&L and conduct financial analysis to improve sales and profit performance.
- Optimise the use of brand budgets, ensuring effective spend and eliminating waste.
- Develop and execute strong retail execution plans in collaboration with commercial leads.
- Evaluate marketing activities and incorporate learnings into future plans.
- Manage brand performance, understand risks and opportunities, and develop commercial propositions to support brand initiatives.
Requirements
- Experience in a Brand Manager role within CPG or VMHS.
- Ability to influence at senior levels both internally and externally.
- Familiarity or interest in the VMHS category and the wider wellness landscape.
- Proficiency in social media, CRM, and direct-to-consumer (D2C) strategies.
- Strong presentation skills, targeting a wide audience from customers to internal stakeholders.
- Capability of P&L management and financial analysis to improve portfolio profitability.
- Effective communication skills at all levels.
- Ability to run sizeable projects and work streams from concept to delivery.
- Experience in coordinating and participating in cross-functional teams.
What We Offer
Nestlé Health Science offers a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme, and a real focus on personal development and growth.
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