Director of Global Service and Lifecycle Marketing

4 weeks ago

Crawley, West Sussex, United Kingdom Elekta AB Full time
Director of Global Service and Lifecycle Marketing

Elekta AB is seeking a dynamic and strategic Director of Global Service and Lifecycle Marketing to commercialize our global service and lifecycle offerings, driving preference, recognition, and revenue growth.

The ideal candidate will develop and execute market strategies, market segmentation, and marketing programs for Elekta's services and lifecycle offerings, integrating them into our broader value proposition.

Key Responsibilities:

  • Develop and execute market strategies to promote Elekta's services and lifecycle offerings.
  • Drive recognition, preference, and revenue growth for service and lifecycle offerings.
  • Identify growth opportunities in the Installed Base and develop campaigns reflecting global service strategy and regional needs.
  • Partner with cross-functional teams to create marketing strategies to grow service revenue.
  • Manage the Elekta Care brand, ensuring consistency within the broader Elekta brand.
  • Integrate services and lifecycle offerings into the broader Elekta story to enhance the overarching value proposition.
  • Track service contract penetration rates and selling prices to identify growth opportunities and develop effective marketing strategies.

Requirements:

  • Master's or Bachelor's degree in a marketing, sales, or technical field.
  • 5+ years of relevant marketing experience.
  • 5+ years of experience in the healthcare industry or a similar domain with large capital products, solutions, and services.
  • Proven track record in creating marketing strategies and commercial product or services offerings that generate results.
  • Fluent in English, both written and spoken.

What We Offer:

  • Up to 25 paid vacation days (plus bank holidays).
  • Holiday Purchase Scheme.
  • Private Medical Insurance.
  • Attractive Employer Pension Contribution Package.
  • Hybrid work option.
  • Cycle to work scheme.
  • Life Assurance.
  • Love electric (Electric vehicle salary sacrifice scheme).

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