Director of Global Services and Lifecycle Marketing

3 weeks ago

Crawley, West Sussex, United Kingdom Elekta Full time
Position Overview

We are seeking a seasoned marketing professional to drive the commercialization of our global service and lifecycle offerings. As a Director of Global Services and Lifecycle Marketing, you will develop and execute strategies to promote our services, integrate them into our broader value proposition, and collaborate with cross-functional teams.

Key Responsibilities
  • Develop and execute market strategies, market segmentation, and marketing programs for our services and lifecycle offerings.
  • Drive recognition, preference, and revenue growth for service and lifecycle offerings.
  • Identify growth opportunities in the Installed Base and develop campaigns reflecting global service strategy and regional needs.
  • Partner with the Head of Service Sales and regional Service Sales leads to create marketing strategies to grow service revenue.
  • Manage the Elekta Care brand, ensuring consistency within the broader Elekta brand.
  • Integrate services and lifecycle offerings into the broader Elekta story to enhance the overarching value proposition.
  • Track service contract penetration rates and selling prices to identify growth opportunities and develop effective marketing strategies to drive the growth of the service business.
  • Identify, develop, and implement new value-added services that complement Elekta solutions.
Requirements
  • Master's or Bachelor's degree in a marketing, sales, or technical field.
  • 5+ years of relevant marketing experience.
  • 5+ years of experience in the healthcare industry, or a similar domain with large capital products, solutions, and services.
  • Proven track record in creating marketing strategies and commercial product or services offerings that generate results.
  • Fluent in English, both written and spoken.
  • Ability to travel, up to 25% travel may be required.
What We Offer
  • Up to 25 paid vacation days (plus bank holidays).
  • Holiday Purchase Scheme.
  • Private Medical Insurance.
  • Attractive Employer Pension Contribution Package.
  • Hybrid work option (you are required to work on location at least 3 days a week).
  • Cycle to work scheme.
  • Life Assurance.
  • Love electric (Electric vehicle salary sacrifice scheme).

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