Global SEO and ASO Lead

3 weeks ago


London, Greater London, United Kingdom Farfetch Full time

Job Summary

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Farfetch is seeking an exceptional E-commerce Growth Specialist to lead our global SEO and ASO efforts. As the Head of Organic Channels, you will be responsible for driving the growth of organic search and app store optimization, leveraging your expertise in e-commerce SEO and commercial awareness.

Your primary focus will be on defining and implementing global SEO and ASO strategies that align with our business objectives. You will work closely with technical, brand, and product teams to ensure successful program execution and measure the impact of your initiatives.

About You

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We are looking for a seasoned professional with a strong background in e-commerce SEO, commercial awareness, and experience leading diverse teams. Your ability to think creatively, analyze complex data, and communicate effectively will be crucial in this role.

Key Responsibilities

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  • Develop and execute global SEO and ASO strategies to drive organic growth and improve brand visibility
  • Collaborate with technical, brand, and product teams to ensure successful program execution and measure the impact of your initiatives
  • Define department budget requirements, manage and control costs, and ensure resources are in place to meet our business objectives
  • Bring innovative SEO and ASO ideas to the role, being able to measure uplift and success
  • Develop creative concepts in partnership with Brand team members, supporting the new brand strategy positioning in the minds of the consumer

Benefits and Compensation

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As an E-commerce Growth Specialist at Farfetch, you can expect:

A competitive salary within the range of $120,000 - $180,000 per annum

Flexible benefits, including private medical insurance, dental insurance, gym memberships, pension scheme, and more

Critical illness insurance and life assurance

A flexible working environment



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