ASO and Localization Expert
4 days ago
We are accelerating the adoption of crypto and seeking a talented ASO Lead to power up our growth efforts. As a key member of our team, you will be responsible for developing and executing go-to-market strategies across core markets and optimizing app store presence for maximum organic user acquisition.
This role offers a unique opportunity to join a fast-growing company and contribute to shaping our digital marketing strategy. If you have a strong background in user acquisition, localization strategies, and organic app store optimization techniques, we encourage you to apply.
Main Responsibilities:
- Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
- Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
- Analyse app store data and user feedback to iterate and improve user acquisition.
- Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
Requirements:
- Bachelor's degree in marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication and project management skills.
- Creative thinking and problem-solving abilities.
Estimated Salary: $140,000 - $200,000 per year
Benefits:
- Competitive salary
- Medical insurance package with extended coverage to dependents
- Attractive annual leave entitlement including: birthday, work anniversary
- Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. com visa card provided upon joining
- Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
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