Marketing Data Director

3 weeks ago


London, Greater London, United Kingdom PZ Cussons Full time
Job Title: Marketing Data Director

Estimated salary: £90,000 - £130,000 per annum

PZ Cussons is a leading consumer goods company with a rich history dating back to 1884. Our purpose is to create products that delight, care for, and nourish consumers.

We are seeking an experienced Marketing Data Director to join our marketing team. This role will be responsible for driving data-driven decision-making within the organization by overseeing market research, customer insights, and analytics.

Key Responsibilities:
  • Develop and lead the implementation of a comprehensive marketing insights strategy and plan, aligned with business goals.
  • Recommend and use data analytics tools to derive actionable insights and optimize marketing strategies.
  • Collaborate with cross-functional teams to integrate consumer insights into marketing strategies and campaigns.
  • Provide recommendations for maintaining a competitive edge in the industry.
Required Skills and Qualifications:
  • Proven experience in a senior role leading a marketing insights team, within an insights-forward company or industry (likely FMCG).
  • Demonstrable experience leading both qual and quant projects across comms, innovation development, and ongoing brand health and equity building.
  • Highly familiar with best in class research methodologies.


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