Healthcare Business Development Manager

3 days ago


Cheltenham, Gloucestershire, United Kingdom Advinia Care Homes Limited Full time
About the Role

We are seeking an experienced Care Home Marketing Executive to join our team at Advinia Care Homes Limited. This is a challenging and rewarding role that requires strong marketing skills, commercial awareness, and the ability to drive occupancy growth in our care homes.

Key Responsibilities:
  • Develop and implement effective marketing strategies to promote our care homes and services in the local community.
  • Work closely with the National Sales Manager and Marketing teams to devise and execute robust marketing plans and submit key performance indicator (KPI) reports.
  • Manage and ensure that the customer experience and journey remain consistent in quality and empathy, with all actions carried out promptly.
  • Promote and raise the profile of our care homes in the local community through generating newsworthy stories, identifying targeted advertising opportunities, and developing a programme of community engagement.
Requirements:

To be successful in this role, you will need:

  • A good understanding of the healthcare sector and the challenges faced by care homes.
  • Strong communication and interpersonal skills, with the ability to build relationships with key stakeholders.
  • Commercial awareness and the ability to drive occupancy growth through effective marketing and business development strategies.
  • Experience of working in a fast-paced environment and prioritising tasks to meet deadlines.
Estimated Salary:

£45,000 - £55,000 per annum.

Benefits:
  • Car allowance.
  • Highly competitive monthly commission scheme paid per admission.
  • Quarterly bonus scheme based on occupancy growth targets.
  • Flexible pay through Wagestream.
  • Free DBS check.
  • Comprehensive benefits package.


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