Brand Communications Specialist

4 weeks ago

Greater Manchester, United Kingdom BEAUTY BAY Full time
### Job Description

#### Role Overview

As a social media-obsessed brand with community at the heart of everything we do, we're looking for an experienced, passionate Brand Communications & Social Media Manager to take the lead on our organic social strategy, bringing the BEAUTY BAY brand to life across our content channels.

#### Key Responsibilities

* Plan and execute BEAUTY BAY Organic Social channel strategies from content creation through to community management and performance analysis
* Plan and bring to life the Brand pillars and ethos across all channels of the business aligned with the marketing calendar and key trading initiatives
* Day-to-day line management and ongoing development of the Organic Social team
* Deliver regular reporting and analytics on channel performance, setting clear and ambitious KPI's with both short-term and long-term actions to drive continuous growth in reach and engagement
* Partner with Brand Campaign team to lead ideation and briefing of Organic Social activation for key retail brand and private label storytelling including product launches and key commercial moments
* Partner with Paid Social team to align on content boosting plans ensuring teams are focused on strategic objectives across commercial and brand awareness
* Partner with Influencer team to deliver strong community centric plans both through commissioned content and community engagement
* As a brand guardian, represent the Brand and Social teams as a champion of trend and community insights, sharing with the wider business to influence key strategic decisions and ensure BEAUTY BAY's brand values are always front of mind
* Support international territories in building channel plans and driving growth in key international markets, ensuring our high standards of brand values are represented
* Share trend, performance and industry insights with the Creative team to ensure content is always best-in-class and optimised for each channel
* Stay on the pulse of the digital landscape, identifying actionable future opportunities as the industry evolves

#### Skills & Experience

* +5 years' experience in social media marketing including line management
* Strong attention to detail with a right first time mindset
* Pro-active with strong initiative and an ability to thrive on change in a fast-paced environment
* Proven track record of managing and delivering multiple projects
* An analytical, commercial mind-set with a strong understanding of the importance of marketing
* Internal and external stakeholder management
* Excellent communication skills, both written and verbal
* Committed to working as part of a team
* Passionate about all thing's beauty

#### What We Offer

* A dynamic and fast-paced environment with opportunities for growth and development
* A competitive salary and benefits package
* The chance to work with a leading brand in the beauty industry
* A team of passionate and dedicated professionals who are committed to delivering exceptional results

#### How to Apply

If you're a motivated and experienced social media professional looking for a new challenge, please submit your application, including your CV and a cover letter outlining your experience and qualifications for the role.

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