Brand and Communications Strategist

1 month ago


Manchester, United Kingdom Purple Full time

We are seeking a highly skilled Brand and Communications Coordinator to join our team at Purple. This role requires a strategic and creative leader with a meticulous eye for detail and a passion for building memorable, high-quality brands.

Key Responsibilities:

  1. Develop and execute a comprehensive brand and communications strategy that embodies Purple's commitment to excellence and sets the bar high for quality and consistency.
  2. Establish and enforce rigorous brand guidelines that cover all aspects of brand identity, messaging, tone of voice, and visual identity.
  3. Lead the creation and curation of premium content that reflects thought leadership, industry expertise, and a commitment to providing exceptional value to the target audience.
  4. Develop and execute a strategic communications plan that leverages earned media, thought leadership, and industry events to raise Purple's profile.
  5. Collaborate with our PR agency to secure impactful media coverage that aligns with Purple's strategic objectives.
  6. Oversee all PR and media activities, ensuring that Purple is represented in a positive and professional light in all external communications.
  7. Partner with internal stakeholders across all departments to instil a culture of brand ambassadorship and ensure that brand standards are upheld in all interactions.
  8. Manage the brand and communications budget effectively, prioritising investments that deliver the highest return on brand equity and business impact.

Requirements:

  1. Significant experience in B2B brand marketing and communications, preferably in the SaaS industry.
  2. Proven track record of developing and executing successful brand building and communication strategies that drive measurable results.
  3. Deep understanding of brand management principles, messaging frameworks, and visual identity systems.
  4. Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and tailor messages to different audiences.
  5. Strong analytical skills and a data-driven approach to decision-making.
  6. A meticulous eye for detail and a passion for creating high-quality, polished work.
  7. Proven experience in developing and executing successful PR and media relations strategies.
  8. Significant experience working with channel partners, resellers, and referral programs.
  9. Experience working with global brands and managing brand consistency across different markets and cultures.
  10. Familiarity with brand measurement and analytics tools to track and demonstrate the impact of brand-building efforts.
  11. Experience managing external agencies and vendors, ensuring that they adhere to the highest standards of quality and professionalism.
  12. Familiarity with artificial intelligence and machine learning applications in marketing, and an ability to explore and implement these technologies.

What We Offer:

  1. Salary: £50,000 - £60,000 (dependant on experience)
  2. Remote first business - work from home (with regular opportunities to get together face to face)
  3. Flexible working & a great company culture - bring your best self to work
  4. Emphasis on learning and development - progress your career
  5. 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
  6. 4 volunteering days each year - give something back to the community
  7. Company bonus - 5% of salary
  8. Private Healthcare & Long Term Incentive Plan after 12 months' service


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