Brand and Communications Strategist
1 month ago
We are seeking a highly skilled Brand and Communications Coordinator to join our team at Purple. This role requires a strategic and creative leader with a meticulous eye for detail and a passion for building memorable, high-quality brands.
Key Responsibilities:
- Develop and execute a comprehensive brand and communications strategy that embodies Purple's commitment to excellence and sets the bar high for quality and consistency.
- Establish and enforce rigorous brand guidelines that cover all aspects of brand identity, messaging, tone of voice, and visual identity.
- Lead the creation and curation of premium content that reflects thought leadership, industry expertise, and a commitment to providing exceptional value to the target audience.
- Develop and execute a strategic communications plan that leverages earned media, thought leadership, and industry events to raise Purple's profile.
- Collaborate with our PR agency to secure impactful media coverage that aligns with Purple's strategic objectives.
- Oversee all PR and media activities, ensuring that Purple is represented in a positive and professional light in all external communications.
- Partner with internal stakeholders across all departments to instil a culture of brand ambassadorship and ensure that brand standards are upheld in all interactions.
- Manage the brand and communications budget effectively, prioritising investments that deliver the highest return on brand equity and business impact.
Requirements:
- Significant experience in B2B brand marketing and communications, preferably in the SaaS industry.
- Proven track record of developing and executing successful brand building and communication strategies that drive measurable results.
- Deep understanding of brand management principles, messaging frameworks, and visual identity systems.
- Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and tailor messages to different audiences.
- Strong analytical skills and a data-driven approach to decision-making.
- A meticulous eye for detail and a passion for creating high-quality, polished work.
- Proven experience in developing and executing successful PR and media relations strategies.
- Significant experience working with channel partners, resellers, and referral programs.
- Experience working with global brands and managing brand consistency across different markets and cultures.
- Familiarity with brand measurement and analytics tools to track and demonstrate the impact of brand-building efforts.
- Experience managing external agencies and vendors, ensuring that they adhere to the highest standards of quality and professionalism.
- Familiarity with artificial intelligence and machine learning applications in marketing, and an ability to explore and implement these technologies.
What We Offer:
- Salary: £50,000 - £60,000 (dependant on experience)
- Remote first business - work from home (with regular opportunities to get together face to face)
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Company bonus - 5% of salary
- Private Healthcare & Long Term Incentive Plan after 12 months' service
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