Marketing Lead for EMEA Region

1 month ago


Birmingham, Birmingham, United Kingdom BRP Full time

Welcome to BRP, a world leader in recreational vehicles and boats. We're driven by a spirit of ingenuity and customer focus, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air.

Our company is headquartered in Valcourt, Quebec, Canada, and operates manufacturing facilities in several countries. We have a workforce of close to 20,000 people who are passionate about their work and committed to excellence.

As the Country Marketing Lead for UK & Ireland, you will play a key role in driving our marketing efforts in the region. This includes developing and executing a local Go-To-Market plan, collaborating with stakeholders, and activating local marketing initiatives.

Your key responsibilities will include:

Key Responsibilities:

  1. Go-to-Market planning and execution: Develop and implement a local annual Go-To-Market plan supporting the regional strategic priorities and the achievement of the sales and profitability targets of Can-Am off-road and Sea-Doo.
  2. Lead trade shows, events, demo days, website updates, and CRM campaigns: Plan and execute local marketing initiatives to drive brand awareness and sales.
  3. Measure and report results, manage marketing budget: Monitor and analyze the effectiveness of our marketing efforts and optimize our budget accordingly.
  4. Dealer Marketing: Advise and support dealers in building and executing local action plans to enhance consumer experience at dealership and drive retail.
  5. Content Marketing & Public Relations: Maximize brand visibility through earned media tactics, creating and sharing locally relevant content.

For this role, we're looking for a passionate marketer with a customer-centric mindset and expertise in deploying consumer engagement strategies and activating local marketing initiatives. If you have a background in marketing and experience in field marketing, we encourage you to apply.



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