Marketing Automation Strategist

1 month ago


London, Greater London, United Kingdom ConvaTec Full time
Job Title: Marketing Automation Manager

Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions. We are seeking a Marketing Automation Manager to join our team, responsible for building and optimizing digital tools to drive marketing excellence.

Key Responsibilities:
  • Develop and implement marketing automation strategies to drive lead generation, customer engagement, and revenue growth.
  • Manage and execute end-to-end marketing automation campaigns, including segmentation, email marketing, lead nurturing, and scoring.
  • Collaborate with cross-functional teams to integrate marketing automation into broader marketing and sales initiatives.
  • Utilize marketing automation tools to create and manage workflows, drip campaigns, and personalized customer journeys.
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing automation efforts and make data-driven recommendations for improvement.
Requirements:
  • Proven experience in marketing automation, with a track record of successful strategy implementation.
  • In-depth knowledge of marketing automation platforms and tools.
  • Experience in medium to large matrix organizations through periods of transformation.
  • Expert in data-led digital marketing with extensive experience essential.
  • Strong analytical skills and the ability to translate data into requirements and actionable insights.
Working Conditions:

Hybrid working – 1 number of days per week in the office driven by business requirements as Convatec has a flexible approach to office working.

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.



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