Marketing Automation Strategist

1 week ago


London, Greater London, United Kingdom Sure Staffing Full time £50,000 - £60,000
Marketing Automation Strategist

Our client, a leading company in the industry, is seeking a skilled Marketing Automation Strategist to join their team. The ideal candidate will have a strong background in marketing automation platforms and experience in executing and optimizing CRM and operational marketing strategies.

Key Responsibilities:
  • Assist the Product Marketing team in executing, reviewing, and continuously optimizing CRM and operational marketing strategies
  • Take charge of the daily implementation and upkeep of operational and system-generated campaigns, ensuring smooth workflow management
  • Work closely with stakeholders across the operational side of the business, championing the tech that powers marketing efforts
  • Perform thorough testing and approval processes to ensure all communications meet high standards of quality and consistency
  • Ensure all messaging stays true to the brand and strikes a chord with their audience
  • Conduct A/B and multivariant testing to refine and optimise automation efforts

Requirements:
  • 3+ years of experience with marketing automation platforms such as Pardot, Responsys, dotdigital, or similar
  • An all-round automation marketer who enjoys both strategy and implementation


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