Digital Marketing Director
4 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing our digital marketing strategy, overseeing all aspects of digital marketing, and managing a team of marketing professionals.
Key Responsibilities:
* Develop and execute a comprehensive digital marketing strategy that aligns with our business objectives
* Manage and optimize paid search, paid social, and digital advertising campaigns to maximize ROI
* Analyze and manage marketing data to ensure accurate tracking, reporting, and maintaining high-quality data integrity
* Collaborate with cross-functional teams to develop and implement marketing attribution models using Salesforce and Pardot
* Stay current on industry trends and best practices in performance marketing, making recommendations as technology evolves
Requirements:
* Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO, and PPC
* Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing
* Strong analytical skills with the ability to generate actionable insights from data
* Excellent understanding of marketing attribution models, digital marketing tools, and conversion rate optimization strategies
* Skilled copywriter with the ability to balance a data-driven approach with creativity
What We Offer:
* Competitive salary plus bonus and benefits package
* Professional growth and development opportunities
* A chance to lead innovative digital marketing initiatives that make a real impact
How to Apply:
If you are a digital marketing leader with a passion for fintech or a similar industry, we'd love to hear from you. Please submit your CV and a cover letter outlining your experience and why you would be a great fit for this role.
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