Digital Marketing Director
4 weeks ago
Location: Manchester and Cheshire, UK
Company: Suits Me Limited
Industry: Fintech
Reports to: Chief Marketing Officer (CMO)
Salary: £50,000
About Suits Me Limited:
We are a rapidly growing fintech company based in Manchester and Cheshire. Our mission is to empower our customers to join the banked community in the UK or utilize our service as a secondary account.
Job Overview:
We are seeking a highly skilled Digital Marketing Director to lead our digital initiatives and drive our growth. As a key member of our marketing team, you will be responsible for developing and executing our digital marketing strategy.
Key Responsibilities:
- Plan, execute, and measure performance-based marketing campaigns, optimizing based on performance data.
- Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection.
- Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic.
- Manage and optimize paid search, paid social, and digital advertising campaigns to maximize ROI.
- Analyse and manage marketing data, ensuring accurate tracking, reporting, and maintaining high-quality data integrity.
- Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of various campaigns on lead generation.
- Create multimedia content, including success stories, advertorials, website content, and video content briefs.
- Conduct ongoing analysis of campaign performance and provide recommendations for optimization and improvement.
- Stay current on industry trends and best practices in performance marketing, making recommendations as technology evolves.
- Monitor and report on key performance metrics, including conversion rates, cost per acquisition, and customer lifetime value.
- Work cross-functionally, collaborating with other teams and suppliers.
Requirements:
- Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO, and PPC.
- Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing.
- Strong analytical skills with the ability to generate actionable insights from data.
- Excellent understanding of marketing attribution models, digital marketing tools, and conversion rate optimization strategies.
- Skilled copywriter with the ability to balance a data-driven approach with creativity.
- Strong problem-solving skills and attention to detail.
- Excellent communication and collaboration abilities.
- Ability to adapt to a fast-paced and dynamic work environment.
- Experience with Power BI is a plus, but not essential.
Qualifications:
- Proven experience (2+ years) in digital marketing, preferably within the fintech or financial services industry.
- Strong expertise in affiliate marketing, SEM, social media, and digital analytics.
- Demonstrated ability to develop and execute successful digital marketing strategies that drive growth.
- Proficient in Google Ads, Google Analytics, and social media management tools.
- Excellent leadership and team management skills.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Exceptional communication and interpersonal skills.
- Excellent commercial understanding.
- Bachelor's degree in Marketing, Business, or a related field. A master's degree or relevant certifications (e.g., Google Ads, Analytics) is a plus. Candidates who have learnt on the job are equally welcome to apply.
Why Suits Me Limited?
We offer a competitive salary plus bonus and benefits package, professional growth and development opportunities, and a chance to lead innovative digital marketing initiatives that make a real impact.
Application Process:
Interested candidates should submit their CV and a cover letter outlining their experience and why they would be a great fit for this role.
Deadline: Applications will be reviewed on a rolling basis.
Suits Me Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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