Global Business Development Lead
3 weeks ago
About TikTok
TikTok is the leading destination for short-form mobile video. Our global headquarters are in Los Angeles and Singapore, and our offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
We aim to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.
Estimated Salary: €60,000 - €80,000 per year
Job Description
- Acquisition and Revenue Growth Plans: Devise, maintain and deliver comprehensive small business advertiser acquisition and revenue growth plans through innovative strategies, strategic partnerships, education for priority growth initiatives(s) and campaigns in France and/or Benelux.
- Campaign Lifecycle Management: Oversee the entire campaign lifecycle, from strategy and content creation to vendor management and launch execution, ensuring initiatives stay on time and budget, proactively communicating with key stakeholders and teams.
- Relationship Building: Establish, own and nurture relationships with high-potential external SMB partners (small business industry associations, government bodies, channel partners etc.)
- Campaign Execution: Develop and drive end-to-end seasonal and always-on campaigns, catering to various audiences (advertisers, agencies, end-users), plan and run programs, events, coordinating deliverables and support from cross-functional partners.
- Team Collaboration: Work in close partnership with cross functional teams such as Sales, Product, PR/Comms, Enterprise marketing teams, to drive leads, new cash active and revenue growth for TikTok advertising solutions.
- SMB Advocacy: Advocate for the SMB customer, influencing internal teams to prioritize SMB needs and develop data-driven solutions.
- Vendor Management: Manage and collaborate with third-party vendors/agencies to ensure high-quality campaign creation and successful execution.
- Performance Tracking: Track and analyze campaign and partnership performance across all digital platforms, identify areas for improvement, and continuously iterate for better results.
Qualifications
Minimum Qualifications:
- Proven years of experience in marketing, new business acquisition/development or B2B strategic/channel partnerships, ideally within the digital marketing space, in France and Benelux.
- A deep understanding of the Small & Medium Businesses industry and B2B Marketing.
- Strong local market knowledge and understanding of the business landscape in France and/or Benelux, including key players, industry trends, regulations, and cultural nuances.
- Confidence in crafting integrated marketing plans encompassing various channels.
- Track record of building impactful, sales-driven partnerships with a broad set of internal and external stakeholders.
- Experience leading and collaborating across broader teams (Product, Sales, Marketing) to build GTM plans.
- Excellent verbal and written English and French language skills. Dutch nice to have.
- Ability to identify opportunities, develop project scope and independently lead ideation and execution.
Preferred Qualifications:
- Excellent analytical, organizational, project management and execution skills.
- Ability to translate data into clear narratives, operational strategies and recommendations.
- Experience within a strategy / Field marketing role within a technology company.
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