Global Brand Strategy Lead

3 weeks ago


London, Greater London, United Kingdom American Express Global Business Travel Full time
Company Overview
American Express Global Business Travel is a leading global travel management company. We are uniquely positioned to champion and influence inclusive, accessible, and safe travel for all.

We're passionate about travel as a force for good and believe in the impact our work can have on the industry. Our team strives to provide a world-class experience for our customers while fostering an inclusive and collaborative culture where every voice is valued.

About the Role
We're seeking a highly experienced brand strategist to lead the development and evolution of our Global Brand Strategy. This role will be responsible for aligning cross-functional teams around the brand's purpose and vision, crafting a strong and cohesive brand identity, and supporting its execution across global markets.

Key Responsibilities:
  • Lead the development of our brand strategy, including positioning, value proposition, and brand expression.
  • Synthesize market research and audience insights to inform strategic decision-making.
  • Oversee the creation and evolution of the brand's visual identity guidelines, partnering with in-house creative teams, Brand Management, and Governance, to ensure consistency across all touchpoints.
  • Partner with creative agencies and internal design teams to develop high-impact brand assets.
  • Work with cross-functional teams across Global Marketing & Communications as well as Commercial, General Counsel's Office, and broader enterprise-wide functions to plan and implement brand initiatives.

Requirements
To be successful in this role, you'll need:
  1. 5+ years brand strategy experience with high-profile brands.
  2. Data-driven mindset and expertise in building purpose-driven strategies based on customer insights, trends, and market research.
  3. Analytical expertise with a sharp ability to synthesize market and customer data.
  4. Exceptional planning and storytelling skills, using both data and creativity to bring the brand's vision to life.
  5. Independent and self-driven, with a team-player mindset to take ownership of projects and deliver results.
  6. Multitasker who can manage multiple initiatives in parallel with a high level of quality and consistency.

What We Offer
As a member of our team, you'll enjoy a competitive salary of $120,000 - $180,000 per annum, depending on your experience. You'll also have access to a comprehensive benefits package, opportunities for professional growth and development, and the chance to work with a dynamic and innovative team.

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