Beauty Works Product Manager
18 hours ago
About the Role:
We are seeking an experienced Consumer Content Strategist to join our marketing team at Beauty Works. As a key member of our team, you will be responsible for developing and implementing our consumer brand and product educational content strategy.
Your primary focus will be on planning and communicating brand and consumer content strategy across various marketing channels, ensuring consistency and effectiveness in our message delivery.
- You will work closely with our brand and creative teams to identify areas for improvement in our customer product content strategy, ensuring all consumer educational content is up-to-date and aligned with our brand values.
- You will develop and implement marketing plans to drive growth and engagement across our target audience, leveraging your expertise in content, social, and influencer management.
- You will lead and coordinate the creation of engaging product marketing copy, social content, and visual materials, working closely with our NPD team and Education Manager to ensure seamless execution.
- You will provide strategic guidance and support to our Professional Trade Sales team, ensuring they have the necessary tools and resources to effectively promote our products to customers.
- You will work closely with our CMO and Performance Marketing Manager to track and measure the impact of our brand investments, making data-driven decisions to optimize our marketing efforts.
- You will also be responsible for managing a team of 3 direct reports, providing coaching and mentorship to help them develop their skills and reach their full potential.
Requirements:
- 5-7 years' experience in a client-side Brand Marketing role
- Content, Social & Influencer management experience essential
- An enthusiasm for the Beauty Works brand, its communities, and popular culture
- Proficient in Powerpoint & Excel and campaign & reporting
- Excellent communicator – able to give clarity on priorities and set team direction for strategy
- Ability to form good working relationships with internal teams and external clients
- Project management skills and strong organisational skills
- Foreign travel possibly required in this role
- Comfortable leading influencer events and public speaking
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