Senior Email Marketing Director
1 week ago
Avery Dennison Smartrac seeks a seasoned Senior Email Marketing Director to spearhead the development, execution, and measurement of targeted email campaigns that drive awareness, generate and convert leads, sell a solution, and foster loyalty.
About the RoleThe ideal candidate will be a collaborator at heart who thrives in a cross-functional environment and leverages key strengths and expertise of diverse teams to achieve growth. Key responsibilities include:
- Being the subject matter expert on email marketing best practices within the marketing team.
- Gaining a strong understanding of apparel manufacturers' path-to-purchase and owning strategy to drive prospects through the buyer journey for specific segments.
- Developing and executing email campaigns.
- Collaborating cross-functionally with key internal stakeholders and departments including IT, creative, brand, and sales teams.
- Building the content marketing strategy to align with the buyer journey.
- Analyzing data and metrics to understand the effectiveness of campaigns as well as optimize to drive results within the given budget.
- Managing and tracking A/B testing outcomes and data.
- Managing multilingual and multinational projects across various timelines, budgets, and review/approval requirements.
To succeed in this role, you will need:
- 4+ years of B2B marketing experience in demand generation or a related field.
- 2+ years of B2B email marketing experience.
- Strong written and verbal communication skills and comfortable with short-form copywriting.
- Deep experience with marketing automation required. Eloqua or HubSpot experience preferred.
- Self-starter and innovator with the ability to create, communicate, and deploy demand generation strategies fluidly and under truncated timelines.
- Able to engage the sales team on messaging and build a strategy around market engagement.
We offer:
- Competitive total rewards package.
- Workplace flexibility.
- Structured learning and development opportunities.
- Mentoring program.
- Commitment to sustainability.
As a member of our team, you will have the opportunity to grow professionally and contribute to the success of Avery Dennison Smartrac. The estimated salary for this role is $120,000 - $150,000 per annum, depending on experience.
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