Digital Marketing Specialist

3 days ago


West Midlands Combined Authority, United Kingdom Halfords Group PLC Full time

About Halfords Group PLC

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We are a specialist retailer dedicated to providing our customers with an integrated, unique, and convenient service experience. Our mission is to inspire and support a lifetime of motoring and cycling.

Role Overview

This CRM Executive role is part of our growing CRM team, focused on assisting with the creation and development of communications across email, SMS & direct mail.

Key Responsibilities
  • Create effective campaigns for Group communications, working closely with the wider CRM team and Digital, Category, and Marketing teams.
  • Design and build campaigns from initial concept through to execution, in collaboration with the Group CRM Manager.
  • E nsure seamless execution of Group CRM across all channels and champion brand guidelines and tone of voice.

Based in Redditch, Worcestershire, you will contribute to a first-class CRM programme that communicates key messages to the right audience at the right time using the most relevant channel.

What You Need
  • Experience in a similar role, preferably retail or services background.
  • Ability to build multi-channel CRM campaigns.
  • Passion for customer-centricity and delivering engaging content within brand guidelines.

As a CRM Executive, you will work with the creative agency to optimize emails for accessibility and ensure they convey messages in an engaging and relevant manner. This role offers an excellent opportunity to develop your skills and knowledge in CRM and marketing, with full training provided.

We offer a competitive salary of up to £30,000 + aligned benefits, reflecting the company's commitment to recognizing individual contributions and promoting career growth.



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