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Paid Search Account Director
2 months ago
We are seeking a highly skilled Paid Search Account Director to join our team at Group M Worldwide Inc. This is a fantastic opportunity to work with a leading media services company that accelerates Good Growth for its clients.
About the RoleThe Paid Search Account Director will play a key role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search specialists, and supporting the Account Director to implement the strategic vision of the account and team.
Key Responsibilities- Lead the planning, creation, and ongoing management of Paid Search campaigns
- Carry out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
- Proactively perform regular optimization of accounts, monitoring market changes and identifying development opportunities
- Prepare presentations and lead client calls and face-to-face meetings
- Work with the AD to devise campaign strategy and translate this into campaign delivery
We offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund, and early finishes on a Friday during summer.
Our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends. We also offer an extensive training programme to help guide your career development, with a wide range of options to suit everyone at all levels of your career.
Requirements- Exceptional hands-on Paid Search experience and comprehensive knowledge of best practice
- Experience supporting, developing, and mentoring junior team members
- Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
- An expert in developing and implementing audience strategies to optimise Paid Search campaigns
- Experienced in applying bid rules, buying methods, and automation to optimise and complement campaign management tasks
- Aware of how Paid Search can integrate with other digital and offline channels
- Able to devise a testing approach/roadmap delivering statistically significant results and insights
- Experience working with client leadership, developing day-to-day client relationships
- Analytically minded with very good attention to detail, able to identify trends in large data sets
- Language skills
