Paid Search Director
2 months ago
At Digitas UK, we are seeking a highly skilled Paid Search Director to lead our paid search efforts and drive business growth.
Key Responsibilities:- Manage a high-performing team of paid search specialists to ensure targets are met and activity is in line with overall marketing strategy.
- Oversee the implementation and optimization of paid search campaigns, working closely with our India team and providing expert knowledge.
- Develop smart, creative, and innovative testing plans to continually refine campaigns and channels and drive better performance.
- Ensure the adoption of best practices across all paid search activity.
- Collaborate with other paid media teams to coordinate activity and strategy.
- Concise and effectively articulate performance updates to key stakeholders and champion the paid media channels within the agency.
- Work with internal and external partners like Google and Microsoft, and develop first-to-market advantages with new product releases.
- Be accountable for thought leadership to improve team performance and develop the knowledge and skills of the specialists you manage.
- Communicate efficiently and effectively, lead knowledge-sharing initiatives with the wider team to produce tangible, actionable outcomes.
- Stay up-to-date with emerging technologies and the requirements of the evolving digital landscape.
- 5-6 years' experience setting up, analyzing, and optimizing paid search campaigns to meet objectives, using Google Ads, Microsoft Advertising, and SA360 or other equivalent management software.
- Additional experience using Google Analytics, Adobe Analytics, or other equivalent reporting and analysis software.
- Extensive knowledge of attribution and measurement, conversion tracking, and audience building and targeting.
- Proven track record successfully managing large account budgets and driving growth for clients.
- Strong proficiency in numeracy and Microsoft Excel/Google Sheets.
- Strong PowerPoint skills, confidence in presenting, and the ability to think on your feet and respond to questioning.
- Love for data, analytics, and surfacing insights, and superb attention to detail.
- Excellent communication skills, and ability to build solid working relationships.
- Self-motivation, and ability to work under own initiative.
- Experience using automation to improve paid search performance at scale.
- Experience managing, growing, and developing a team of specialists.
- Experience managing other paid media channels - social, programmatic, affiliate, other.
- Familiarity with organic search, SEO, email, and other digital marketing.
- Understanding of deploying and manipulating code e.g. HTML, JavaScript.
- A keen interest in AI and an understanding of its role in paid search.
- Bachelor's Degree in relevant subject.
Please note that Digitas UK is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
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