Data-Driven CRM Manager

1 month ago


Watford, Hertfordshire, United Kingdom Medivet Group Full time
About the Role

We are seeking a highly skilled CRM Data and Analytics Manager to join our team at Medivet Group. As a key member of our marketing team, you will be responsible for owning and managing our CRM campaign systems, ensuring they are optimized for maximum efficiency and impact.

Key responsibilities include:

  • Acting as Product Owner for our CRM engine and marketing analytics
  • Maintaining and developing our CRM infrastructure
  • Regularly reviewing configuration to align with business goals
  • Becoming the CRM data expert and enriching our understanding of the customer through data
  • Developing operational CRM data processes, including data governance, automations, and reporting
  • Providing analysis support for current and future client initiatives
  • Supporting the Marketing team with ad-hoc requests for extracts, client queries, data mining, analysis, and reports

Requirements

  • Minimum of 5 years' experience owning and managing CRM campaign systems and web/marketing analytics
  • Experience working with complex customer databases
  • Experience with campaign management tools such as MS Dynamics and MS products is advantageous
  • Strong planning and organizing skills, with the ability to respond positively and quickly to change
  • Ability to represent complex data in easy-to-understand formats

About Us

Medivet Group is a leading veterinary care provider, with practices across the UK and internationally. We're proud to support a large, connected, and growing community of colleagues who provide exceptional care that's always there.

This is the home of talented people like you who want to stand out in their field and whose compassion for animals goes way beyond their job.


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