Digital Trade Manager

4 weeks ago

Watford, Hertfordshire, United Kingdom oilandgas Full time
About the Role

We are seeking a highly skilled Digital Trade Manager to join our team and drive the growth of Wickes Solar sales. As a key member of our digital team, you will be responsible for developing and executing strategies to increase enquiry form submissions and drive traffic to our website and stores.

Key Responsibilities
  • Develop and implement a comprehensive marketing plan to drive traffic and visibility of Wickes Solar on our website and stores.
  • Work closely with stakeholders across the business to ensure alignment and effective communication.
  • Ensure the content on our website is relevant and engaging, providing users with reasons to confidently choose Wickes Solar and submit an enquiry form.
  • Drive traffic to our website and stores through collaboration with our Digital Marketing, CRM, Social, and Store teams, as well as external agencies.
  • Establish and maintain reporting with Analytics & Insights colleagues to track KPIs and surface key insights to drive improvements and change.
Requirements
  • At least 4 years of experience in marketing, digital marketing, and/or eCommerce.
  • Excellent planning skills, with the ability to budget, build campaigns, present timelines, and ensure delivery.
  • Excellent stakeholder management skills, with the ability to build relationships and liaise with business and external stakeholders.
  • A strategic mindset that fully understands how to deliver against marketing/business requirements.
  • Proactive use of data-driven insights to drive action.
  • The ability to articulate performance summaries and insights.
  • The ability to bring people on your journey and influence.
  • Experience of using Google Analytics/GA4, Google Looker Studio, CMS systems, and Excel.
What We Offer

We offer a competitive benefits package, including a bonus, save-as-you-earn scheme, contributory pension scheme, colleague discount, and discount platform. We also provide a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause, and fertility support.

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