Senior Account Based Marketing Manager
3 days ago
We are seeking a Senior Account Based Marketing Manager to join our team. In this role, you will be responsible for developing and executing cutting-edge marketing campaigns, including ABM strategies focused on 1-to-few and 1-to-1 campaigns.
About the Role:
- Develop and execute marketing campaigns that generate demand and accelerate deals within strategic accounts.
- Collaborate with business leaders to identify high-value accounts for ABM campaigns and create tailored messaging that aligns with account needs and pain points.
- Act as the marketing business partner for specific industries and participate in driving growth initiatives and marketing activities.
- Create quarterly marketing plans to ensure alignment with business priorities and timely execution.
- Manage a flagship campaign focused on the Public Sector, including its continued growth and success.
- Research industry sectors, organizations, and personas to produce targeted materials and messaging.
- Coordinate with regional teams to ensure effective implementation and execution of global/regional industry campaigns.
- Collaborate with marketing, sales, industry, and proposition teams to deliver impactful communications to clients and prospects.
- Work with internal and external SMEs and agencies to produce clear, compelling content for campaigns and broader marketing efforts.
- Report campaign outcomes to stakeholders and continuously optimize marketing tactics to achieve desired results.
About You:
- Strong creative, verbal, and written communication skills.
- Advanced presentation skills for leadership-level stakeholders.
- Financial and business acumen with strong analytical abilities.
- Organizational agility and the ability to engage effectively across all levels of the business and with external partners.
- Extensive project management experience.
- In-depth knowledge of business and marketing strategy, including promotions, direct mail, customer relations, and advertising techniques.
**Estimated Salary:** $115,000 - $145,000 per year (dependent on location and experience).
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