E-commerce Growth Manager
3 weeks ago
Muc-Off is a rapidly growing, innovative British company expanding into European, Asian, and North American markets. We're looking for an experienced Digital Marketing & CRM Manager to join our Head Office in Poole, Dorset.
Job Summary
- We require a skilled digital leader to manage our digital marketing activities, including performance marketing, SEO, and CRM.
- The ideal candidate will have extensive experience in digital marketing acquisition and retention strategy.
- You'll be responsible for establishing and implementing a global digital, consumer-focused CRM strategy to reduce acquisition costs and leverage existing customer relationships.
Key Responsibilities
- To establish and implement a global digital, consumer-focused CRM strategy to reduce acquisition costs and leverage existing customer relationships.
- To create database-building campaigns and collaborate with the marketing department to drive growth.
- To manage regional and category segmentation for our consumer database and develop compelling automations based on data patterns.
Requirements
- Digital leadership experience from strategy to people management.
- Expert knowledge of consumer CRM and email marketing strategies, including automations and flows.
- Experience with Shopify Plus or similar platforms.
- Proven experience leading on-site SEO initiatives and product/service launches.
- Strong digital marketing knowledge, including SEO, PPC, UGC, and CRM.
- A D2C pioneer with retail experience.
- Excellent communication skills and ability to interact at all levels of the business.
Benefits
- 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
- Hybrid working: 3 days in the office and 2 working from home.
- Early finish on Fridays (unless pre-agreed to cover chat).
- Pension contributions.
- An awesome opportunity to work with a local and widely recognised brand.
- Excellent staff discount on Muc-Off products.
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