Strategic Director, Movable Ink

2 days ago

London, Greater London, United Kingdom Movable Ink Full time

About the Role:

The Associate Director, Strategy will play a critical role in driving quantifiable and winning strategies for applications of Movable Ink software. This position will focus on driving adoption of our AI Decisioning suite, while supporting customers leveraging our Content Generation solution. The goal is to solve C-level problems with Movable Ink technology.

This exciting opportunity allows you to influence some of the world's largest brands and most sophisticated marketers on innovative programs. You will join an existing team of Directors and Associate Directors that support accounts in the US, ANZ, EMEA, and APAC, focusing predominantly on the EMEA region.

  • Closely align yourself with Client Experience teams on strategic accounts to understand email programs, goals, and how they are leveraging AI-driven personalization techniques.
  • Collaborate with Client Experience, Solutions Architecture, and Sales teams to devise integrated strategies that sell the vision of our AI-driven personalization, leveraging reporting and data to showcase short-term impact and long-term opportunities.
  • Support MI growth and churn prevention objectives by devising strategic roadmaps for leveraging our Content Generation solutions.
  • Partner closely with Sales and Marketing on managing and hosting client events and presenting at internal and external conferences.
  • Act as a subject matter expert on all topics related to email marketing trends, best practices, retail trends, and AI-driven personalization.
  • Author original research and vertical-specific content on a monthly basis to support broader CX Account Team presentations at industry events, QBRs, internal education events.
  • 7+ years of digital industry experience at a large retailer, specifically email marketing/CRM, and mobile marketing a plus.
  • Deep strategy experience within Retail, able to identify quantifiable trends across campaigns.
  • Ability to influence enterprise tech investments based on near-term and long-term business cases.
  • Proven ability to project manage and leverage strong organizational skills.

Estimated Salary Range: $120,000 - $180,000 per year (dependent on location and experience)

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