Portfolio Marketing Manager for Cloud Services

4 weeks ago

London, Greater London, United Kingdom Vodafone Full time

Role Overview

Vodafone is seeking an experienced Product Marketing Manager to lead the development of our Cloud and SaaS Managed Services portfolios. As the Global Portfolio Marketing Manager, you will be responsible for creating strategic positioning and messaging that sets us apart from our competitors.

Key Responsibilities

  • Develop and deliver the annual Portfolio Marketing Plan for our Global Cloud and SaaS Managed Services portfolios
  • Be a subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for managed services purchases
  • Identify our 'right to win' and 'right to play' through detailed knowledge of customers, competitors and the industry
  • Establish our differentiated positioning, messaging and product naming for all managed services in the portfolio through cross-functional collaboration
  • Develop and manage the delivery of a programme of customer-facing content, product thought-leadership and collateral that Sales and Marketing Teams need to tell our story and win/accelerate orders
  • Distribute Positioning/Messaging and Content Toolkits to Group and Local Sales and Marketing Teams, optimising usage and activation
  • Be the lead point-of-contact for allocated projects
  • Present to senior stakeholders and key Partners, when needed
  • Maintain an up-to-date activity calendar and reporting for all portfolio marketing activities
  • Manage all activities within agreed budgets and timescales

Requirements

  • 4+ years Product Marketing experience
  • Degree/Marketing qualification desirable
  • Knowledge of B2B Technology Managed Services essential
  • Knowledge of Cloud and SaaS technologies desirable
  • Expert working knowledge of technology product marketing
  • In-depth understanding of the global Managed Services market, opportunities, key players and future trends
  • An understanding of buying segments, audiences, their needs and buying journeys
  • Experience in building marketing content aligned to buyer needs
  • Evidence of an ability to work across a highly matrixed business
  • Outcomes and results-driven mindset
  • Proven ability to multitask and run cross-functional initiatives and projects
  • Ability to simplify complex information
  • Excellent written communication, presentation and story-telling skills

About Vodafone

Vodafone is a leading telecommunications company that provides a range of services to individuals and businesses around the world. We are committed to delivering innovative solutions that meet the needs of our customers and drive business success.

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