Conference Marketing Manager
4 weeks ago
Marketing Manager (Conferences) - Global
Argus Media is a leading independent media organisation with a global presence. We produce price assessments and analysis of international energy and other commodity markets, as well as bespoke consulting services and industry-leading conferences.
As the Conference Marketing Manager, you will drive the promotion of a portfolio of large-scale conferences and exhibitions. You will be integrally involved in the setting of overall strategic direction and will have ownership of the marketing campaigns for 6-8 conferences per year.
This will include analysis of past campaign performance, web content management, execution of email marketing campaigns, creation of dynamic collateral, data build strategy, social and paid media activity, and marketing partnerships with external associations and publications.
You will have experience in conference marketing with the adaptability to hit the ground running. Your responsibilities will include:
- Contributing to events growth plans and planning marketing campaigns
- Ownership of the event marketing campaign and associated delegate attendance
- Planning and executing multi-channel and at times multi-lingual campaigns to drive delegate acquisition and support sponsorship sales acquisition
- Overseeing the design process for all digital, print and web assets for the marketing campaign
- Building emails and executing email campaigns
- Identifying marketing partners, cultivating relationships and agreeing mutually beneficial deals
- Updating the conference website and continuously optimising page layout and navigation
- Collaborating with internal stakeholders to develop and deploy innovative marketing assets to engage the target audience
- Managing data build projects and ongoing monitoring of data quality and hygiene
- Continuously tracking and analysing the effectiveness of campaigns and making recommendations to improve campaign performance
- Utilising social promotion channels and implementing paid media campaigns as appropriate
Argus Media offers a competitive salary and company bonus scheme, group pension scheme, group healthcare and life assurance scheme, flexible working environment, 25 days holiday with annual increase up to 30 days, subsidised gym membership, season ticket travel loans, cycle to work scheme, and extensive internal and external training.
For more details about the company and to apply, please visit our website.
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