EMEA Field Marketing Director

5 days ago

London, Greater London, United Kingdom Retool, Inc. Full time
Join Our Team as a Field Marketing Manager EMEA

At Retool, Inc., we're on a mission to bring good software to everyone. As a Field Marketing Manager EMEA, you'll play a crucial role in accelerating our growth in the EMEA market by planning and executing experiential events that align with our overall marketing strategy.

Key Responsibilities:
  • Plan, execute, and manage field marketing activities, including events and direct mailers, to engage with the right audience and generate net new leads.
  • Work closely with our GTM team to ensure that we're attending or sponsoring the right conferences to bring developers into Retool's orbit.
  • Partner with EMEA GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines.
  • Create highly visible experiential projects that rely on vendors and internal stakeholders.
  • Work with our data and revenue operations teams to track the effectiveness of our events and use data to inform decisions.
Requirements:
  • 5+ years of field marketing experience with a B2B or developer tools startup.
  • 3+ years experience planning and executing hosted and sponsored events.
  • 2+ years experience managing direct mailer/gifting campaigns.
  • Excellent project management skills, with an uncanny ability to keep multiple work streams and cross-functional partners and vendors in sync around timelines.
  • Familiarity with CRM systems, marketing automation tools, and tracking tools to assess campaign effectiveness.
  • Strong sense of curiosity and first principles thinking.
  • Ability to build strong cross-functional partnerships to both GTM and product teams, as well as the rest of the marketing org.
  • Excellent written and verbal communication chops.
  • Ability to travel domestically and internationally up to 25% within the EMEA region and occasionally to the USA.

Retool offers generous benefits to all employees and hybrid work location.

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