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EMEA Field Marketing Director

2 months ago

London, Greater London, United Kingdom Retool, Inc. Full time
Join Our Team as EMEA Field Marketing Director

We're Retool, Inc., a fast-paced startup on a mission to bring good software to everyone. Our customers span from small startups to Fortune 500 companies, and we're growing exponentially each year. As our EMEA Field Marketing Director, you'll play a crucial role in accelerating our growth in the EMEA market.

About the Role

You'll be responsible for planning and executing experiential events that align with our overall marketing strategy. This includes managing field marketing activities, working closely with our GTM team, and coordinating with internal teams to ensure consistent messaging and alignment with our internal processes.

Key Responsibilities
  • Manage experiential events from conception to execution
  • Drive the execution of events for developer awareness, identifying the right conferences and sponsorships to bring developers into Retool's orbit
  • Partner with EMEA GTM teams to identify and execute events that build and accelerate demand generation pipelines
  • Extend the Retool brand presence through tasteful formats like executive dinners, webinars, community meetups, product launch events, and user conferences
  • Create highly visible experiential projects that rely on vendors and internal stakeholders
  • Work with our data and revenue operations teams to track the effectiveness of our events and inform decisions
Requirements
  • 5+ years of field marketing experience with a B2B or developer tools startup
  • 3+ years experience planning and executing hosted and sponsored events
  • 2+ years experience managing direct mailer/gifting campaigns
  • Excellent project management skills, with an ability to keep multiple work streams and cross-functional partners and vendors in sync around timelines
  • Familiarity with CRM systems, marketing automation tools, and tracking tools to assess campaign effectiveness
  • Strong sense of curiosity and first principles thinking, with the ability to bring intuition and leave behind playbooks
  • Experience and affinity for evolving projects and experiments into programs
  • Ability to build strong cross-functional partnerships to both GTM and product teams, as well as the rest of the marketing org
  • Excellent written and verbal communication skills
  • Ability to travel domestically and internationally up to 25% within the EMEA region and occasionally to the USA

London

Retool offers generous benefits to all employees and hybrid work location.