International Brand Director

4 days ago


Manchester, United Kingdom Vertical Advantage Full time
Job Description

**Job Title:** International Brand Director

**Job Summary:** We are seeking an experienced International Brand Director to lead the development of our premium global food brand into international markets. The successful candidate will have a proven track record in developing businesses and brands in international markets, with a strong understanding of global-local ways of working.

Key Responsibilities:

  • Develop the current business in the US market and other functions such as Commercial, Category, and Supply to build the brand to turnover goals over the next 5 years.
  • Build business cases to support recommended new market launches.
  • Ensure the brand proposition can work at premium price points in new markets through consumer, category, and financial validation.
  • Develop appropriate marketing support plans for launch and beyond, based on best practices in other markets but tailored as needed for success.
  • Adapt the global NPD pipeline and portfolio strategy as appropriate for local market success.
  • Build strong relationships across the organization, including Marketing, Sales, Category, Finance, NPD, and local teams within our parent company.

Requirements:

  • Exposure to Brand Marketing/Trade Marketing/Activations/Commercial/Digital.
  • Managerial experience for an FMCG business.
  • Proven track record in the development of business and brands in international markets (US experience is desirable).
  • Experience with global-local ways of working.
  • Commercial and financial acumen with an understanding of P&L and margin management.
  • Exceptional interpersonal, leadership, and communication skills with an ability to develop strong collaborative relationships within the organization and across local markets.
  • Strong stakeholder management skills.


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