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International Brand Director

2 months ago

Manchester, United Kingdom Vertical Advantage Full time
About the Role

We are seeking an experienced International Brand Director to lead the development of our brand in international markets. As a key member of our team, you will be responsible for shaping the roadmap for international expansion and driving business growth.

Main Responsibilities
  • Market Development: Develop and execute strategies to drive business growth in the US market and other key regions, working closely with Commercial, Category, and Supply teams.
  • Global Expansion: Collaborate with Global Insights, Category, and Sales teams to develop a comprehensive roadmap for international expansion, identifying new markets and opportunities for growth.
  • Business Case Development: Build business cases to support new market launches, ensuring a strong understanding of consumer, category, and financial dynamics.
  • Marketing Strategy: Develop and implement effective marketing strategies to support new market launches, including go-to-market (GTM) plans and in-store execution.
  • Team Leadership: Lead, coach, and mentor a team of 1-2, providing guidance and support to ensure successful execution of international expansion plans.
Requirements
  • Experience: Proven track record in brand marketing, trade marketing, activations, commercial, and digital, with experience in FMCG businesses.
  • Leadership: Managerial experience, with a strong ability to lead and motivate teams.
  • International Experience: Proven experience in developing businesses and brands in international markets, with a strong understanding of global-local ways of working.
  • Commercial Acumen: Strong commercial and financial acumen, with an understanding of P&L and margin management.
  • Communication Skills: Exceptional interpersonal, leadership, and communication skills, with the ability to develop strong collaborative relationships within the organization and across local markets.