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International Brand Director

2 months ago

Manchester, United Kingdom Vertical Advantage Full time

About the Role:

Vertical Advantage is seeking an experienced International Brand Director to lead the development of our brand in international markets. As a key member of our team, you will be responsible for driving business growth and shaping the roadmap for international expansion.

Main Responsibilities:

  • Develop and execute a comprehensive business strategy to drive growth in the US market and other key regions.
  • Collaborate with cross-functional teams, including Global Insights, Category, and Sales, to develop a robust roadmap for international expansion.
  • Build business cases to support new market launches and ensure the brand proposition can thrive at premium price points.
  • Develop and implement effective marketing support plans for launch and beyond, leveraging best practices from other markets.
  • Adapt the global NPD pipeline and portfolio strategy to drive local market success.
  • Build and maintain strong relationships across the organization, including Marketing, Sales, Category, Finance, NPD, and local teams.
  • Lead, coach, and mentor a team of 1-2.

Requirements:

  • Proven track record in brand marketing, trade marketing, activations, commercial, and digital.
  • Managerial experience in an FMCG business.
  • Experience working with distributors and global-local ways of working.
  • Commercial and financial acumen with an understanding of P&L and margin management.
  • Exceptional interpersonal, leadership, and communication skills.
  • Strong stakeholder management skills.
  • Strong leadership skills.
  • Capacity to embrace and create change.

About Us:

Vertical Advantage is a leading company in the premium global food brand industry. We are committed to delivering exceptional results and driving business growth through innovative strategies and talented individuals.