Marketing Analytics and Optimization Lead
2 weeks ago
About Fortive Corporation: As a leading industrial technology company, we are committed to delivering innovative solutions that drive growth and profitability. We are seeking an experienced Marketing Analytics and Optimization Lead to join our Marketing team.
Estimated Salary: $120,000 - $150,000 per year.
Job Description: As a Marketing Analytics and Optimization Lead, you will be responsible for monitoring and optimizing website performance using data-driven insights. You will also partner with UX and Design teams to develop impactful testing opportunities and recommend and experiment with web tools to increase conversion.
Required Skills and Qualifications:
- 6+ years of experience working in B2B web marketing team.
- Excellent understanding of content management systems (CMS), marketing systems, attribution models and processes, Google Analytics, and other web technology infrastructure.
- Great understanding of CRO and proficiency in A/B testing tools such as Optimizely, Google Optimize, VWO, etc.
Benefits:
- Opportunity to work with a leading industrial technology company.
- Competitive salary and benefits package.
- Collaborative and dynamic work environment.
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