Marketing Analytics Lead

6 days ago


London, Greater London, United Kingdom Entain Group Full time
Job Title: Senior Performance Analyst

Location: London

Job Type: Full-time

About the Role:
We are seeking a highly skilled Senior Performance Analyst to join our team in London. As a key member of our global team, you will be responsible for driving marketing efficiency across our brands. This involves interfacing with performance and brand media teams to provide critical insights on campaign performance, maximizing returns, and identifying strategic growth opportunities.

Key Responsibilities:
* Directly drive marketing efficiency across our brands
* Participate in building and maintaining marketing optimization tools, interactive dashboards, and process automation to support and scale the marketing capital allocation program
* Provide ongoing campaign-level optimization opportunities and general marketing reporting
* Help brand and acquisition marketing teams shape their decision-making using data as the starting and finishing point

Requirements:
* A practical and hands-on individual with experience leading marketing analytics teams for well-known brands
* Previous experience measuring brand and ATL communications, including ad-stock, spot uplift, geo-spatial, pre, and post-analysis techniques
* Expertise in MMM techniques, including SQL, Python/R, and JavaScript
* Proven track record in driving marketing capital allocation processes and execution, including end-to-end process automation

What We Offer:
* Competitive salary: £120,000 - £150,000 per annum
* Hybrid working arrangement with 2 days in the office
* Private medical insurance
* Pension scheme with 6% matching
* Ability to buy and sell holiday
* Free subscription to wellbeing app Unmind
* Additional 'It's Your Game' day off to use at either Christmas or New Year
* Entain & Enhance days – 2 paid days off for professional or personal development
* Share save scheme
* Paid subscription to LinkedIn Learning

About Us:
Entain Group is committed to creating a diverse, equitable, and inclusive future for our people and the wider global sports betting and gaming sector.

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