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Advertising Analytics Lead
5 days ago
The Advertising Analytics Lead role involves leading a specialist team to deliver accurate, high-quality, and effective data services to executive-level stakeholders within our commercial division.
As a key member of our team, you will develop and implement data-driven strategies that drive revenue growth and profitability, analyzing market trends, developing innovative analysis methods, and presenting actionable recommendations to inform business decisions.
You will work closely with our specialist teams, including Research, Analytics, Data Science, and Econometrics, to source advanced expert research or analysis capacity as needed, ensuring that our insights and recommendations are grounded in rigorous analysis and data-driven evidence.
This role offers an exciting opportunity to work with a talented team of professionals who are passionate about delivering high-value insights and data-driven solutions to drive business growth.
About You- Proven track record of leading a specialist team to deliver accurate, high-quality, and effective data services to executive-level stakeholders
- Strong understanding of the UK TV digital landscape, including measurement, BVOD, SVOD, digital, and social media
- Ability to negotiate and prioritize with C-suite stakeholders, managing workload capacity conflicts across teams
- Excellent project management skills, including briefing and managing external research agencies or internal specialist teams
- Experience working with advertisers with a comprehensive understanding of the commercial world
Datatech Analytics is a leading provider of data-driven solutions for the television industry. Our mission is to empower businesses with actionable insights and expert analysis to drive growth and profitability.
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