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Head of Performance Marketing Strategist
2 months ago
Job Title: Head of Performance Marketing
About Austin Werner:
Austin Werner is a leading Digital Asset Management company at the forefront of the UK cryptocurrency sector. Our mission is to revolutionize digital asset management through innovation, superior knowledge, and a steadfast commitment to excellence.
The Opportunity:
We are seeking a seasoned Head of Performance Marketing to spearhead our brand's growth and visibility. This role is ideal for a strategic, analytics-driven marketer with expertise in driving marketing campaigns across high-end clients and institutions.
Key Responsibilities:
- Develop and execute top-tier performance marketing strategies to drive business expansion.
- Pioneer robust digital marketing campaigns across a broad spectrum of channels, including SEM, SEO, social media, email marketing, and display advertising.
- Utilize data analytics and performance metrics to refine campaign strategies continuously, ensuring optimal ROI.
- Drive engagement strategies for digital platforms critical to the cryptocurrency community, such as online forums and social media groups.
- Engage institutional entities such as DAOs, Family Offices, and Crypto Treasuries, crafting targeted communication strategies that enhance investment prospects.
- Manage the marketing budget effectively, directing resources for the best returns and providing performance insights to stakeholders.
- Inspire innovation within the team, keeping abreast of industry movements to identify and leverage marketing opportunities.
- Lead, develop, and mentor a dynamic marketing team, promoting professional growth and aligning efforts with the company's overarching objectives.
Qualifications:
- Demonstrable success in performance marketing, with a particular emphasis on fintech or the cryptocurrency domain.
- Expert analytical abilities, adept at data interpretation, spotting trends, and executing data-informed decisions.
- Proficiency across various digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).
- Exceptional leadership and interpersonal skills, with a knack for motivating teams and fostering cross-level collaboration.
- Comprehensive understanding of the cryptocurrency industry and its regulatory landscape.
- A bachelor's degree in Marketing, Business, or a similar discipline, with an MBA or equivalent post-graduate qualification viewed favourably.