Performance Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom Fussy Full time

Job Title: Performance Marketing Strategist

About the Role:

We are seeking a talented Performance Marketing Strategist to join our team at Fussy. As a key member of our marketing team, you will be responsible for developing and executing our paid media strategy across various channels, including Google, Meta, TikTok, and Affiliate.

Key Responsibilities:

  • Develop and execute paid media campaigns to acquire new subscription customers within a target CAC.
  • Work with the in-house team to amplify influencers through UGC content, branded content ads, account whitelisting, and spark ads.
  • Own the process for developing paid media creative, working with the internal marketing team to ideate, prioritize, and brief creatives to relevant parties.
  • Drive recommendations for the strategic direction and tactical execution of paid media, including bidding methodology, ad copy, and landing page testing.
  • Develop and own the experimentation framework for all paid media activity, prioritizing experiment ideas based on impact and feasibility.
  • Champion a data-driven and experimental growth culture at Fussy, using data to find optimization opportunities and improve campaign efficiency.
  • Work with the growth and wider marketing team on cross-channel initiatives, including new product launches and retention strategies.

About You:

  • Minimum 3 years of experience working across Paid Search (Google & Bing) and Paid Social (TikTok & Meta) on a DTC brand(s).
  • A passion for data-driven decision making and a willingness to experiment with new tactics and strategies.
  • Excellent communication and project management skills, with the ability to work independently and as part of a team.
  • A strong understanding of the latest marketing trends and technologies, with a desire to stay up-to-date with industry developments.

About Fussy:

Fussy is a mission-driven company dedicated to banishing single-use plastic from the bathroom. We offer a range of effective and convenient personal care products that are backed by science, not buzzwords. If you're passionate about marketing and want to join a team that's making a real difference, we'd love to hear from you.

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