Marketing Strategy Officer

3 weeks ago


Edinburgh, Edinburgh, United Kingdom nationalmuseums.org - Jobboard Full time
Job Overview:

We are seeking an experienced marketing professional to join our team and drive revenue growth through strategic marketing initiatives. The successful candidate will have a strong background in CRM, email marketing, content creation, and copywriting.

Job Description:

The Brand Marketing Lead will be responsible for developing and implementing a marketing plan that delivers against our trading company strategy. This includes designing and executing CRM email campaigns to grow the venue hire and e-commerce subscriber base and engagement.

Responsibilities:
  • Devise and implement a marketing plan that aligns with our trading company strategy.
  • Develop and execute CRM email campaigns to engage subscribers and drive revenue growth.
  • Manage design and production of retail point-of-sale materials as needed.
  • Liaise with catering partners on marketing and communications initiatives.
  • Create content for website and social media platforms.
  • Monitor and report on marketing activity results, including sales figures, digital metrics, campaign results, and ROI.
Requirements:
  • 5+ years of experience in marketing, preferably in a commercial, sales, or retail environment.
  • Proven track record of delivering results-focused marketing campaigns.
  • Strong understanding of CRM systems and email marketing best practices.
  • Excellent content creation and copywriting skills.
  • Demonstrable experience in data analysis and metric-driven decision-making.

Estimated Salary: $60,000 - $80,000 per annum.



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