Marketing Strategy and Operations Manager

3 weeks ago


Edinburgh, Edinburgh, United Kingdom Wood Mackenzie Limited Full time
About the Role

We are seeking a seasoned Marketing Strategy and Operations Manager to join our global marketing team at Wood Mackenzie Limited.

In this role, you will be responsible for developing and executing marketing strategies that drive business growth and build brand awareness.

You will work closely with cross-functional teams to identify opportunities and develop targeted marketing campaigns, leveraging your expertise in digital marketing practices and channels.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to increase brand visibility and reach specific target audiences.
  • Collaborate with internal stakeholders to develop targeted brand awareness campaigns, utilising the full range of marketing channels and MarTech tools.
  • Analyse and evaluate campaign performance to improve results, deliver on key performance indicators (KPIs), and achieve growth targets.
  • Manage budgets effectively to ensure strong return on investment (ROI).

Requirements:

  • Proven experience in marketing strategy and operations, preferably in a B2B marketing environment.
  • Strong knowledge and skills in digital marketing practices and channels, including Google Analytics, SEO, PPC, and social media.
  • Ability to write compelling marketing copy across various channels, including email, social media, and website.
  • Excellent organisational skills, with attention to detail, deadlines, and brand integrity.
  • Able to work under pressure and multitask efficiently in a fast-paced environment.

Salary Range: £55,000 - £75,000 per annum, depending on experience.



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