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Head of Performance Marketing Strategist

2 months ago

London, Greater London, United Kingdom Austin Werner Full time

Job Title: Head of Performance Marketing

About Austin Werner:

Austin Werner is a leading Digital Asset Manager specializing in Market Making, Crypto Algorithmic Trading, and Institutional Investments. Our mission is to revolutionize digital asset management through innovation, superior knowledge, and a steadfast commitment to excellence.

The Opportunity:

We are seeking a seasoned Head of Performance Marketing to spearhead our brand's growth and visibility. This pivotal leadership role requires a strategic, analytics-driven marketer proficient in marshalling teams towards achieving stellar results while driving marketing across high-end clients and institutions.

Key Responsibilities:

  • Develop and oversee the execution of top-tier performance marketing strategies, aiming for business expansion and revenue growth.
  • Pioneer robust digital marketing campaigns across a broad spectrum of channels, including SEM, SEO, social media, email marketing, and display advertising.
  • Harness the power of analytics and performance metrics to refine campaign strategies continuously, ensuring optimal ROI and data-driven decision making.
  • Drive the engagement strategy for digital platforms critical to the cryptocurrency community, such as online forums and social media groups.
  • Engage institutional entities such as DAOs, Family Offices, and Crypto Treasuries, crafting targeted communication strategies that enhance investment prospects and build strong relationships.
  • Manage the marketing budget astutely, directing resources for the best returns and providing performance insights to stakeholders.
  • Inspire innovation within the team, keeping abreast of industry movements to identify and leverage marketing opportunities.
  • Lead, develop, and mentor a dynamic marketing team, promoting professional growth and aligning efforts with the company's overarching objectives.

Qualifications:

  • Demonstrable success in performance marketing, with a particular emphasis on fintech or the cryptocurrency domain.
  • Expert analytical abilities, adept at data interpretation, spotting trends, and executing data-informed decisions.
  • Proficiency across various digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).
  • Exceptional leadership and interpersonal skills, with a knack for motivating teams and fostering cross-level collaboration.
  • Comprehensive understanding of the cryptocurrency industry and its regulatory landscape.
  • A bachelor's degree in Marketing, Business, or a similar discipline, with an MBA or equivalent post-graduate qualification viewed favourably.