Growth Marketing Strategist

7 days ago

Tunbridge Wells, Kent, United Kingdom AXA Group Full time
About the Role

We are seeking a highly skilled Growth Marketing Strategist to join our Marketing and Communications team at AXA Group. As a key member of our team, you will be responsible for driving the development and effective implementation of a comprehensive growth marketing and lead generation plan across our individual, corporate, and intermediary customer segments.

Key Responsibilities
  • Develop and implement growth marketing strategies globally to drive acquisition and retention for B2C and B2B channels.
  • Be accountable for delivering marketing lead targets, cost per lead, and lead quality KPIs linked to annual revenue targets.
  • Develop a mix media marketing plan and definition of digital channel/audience mix including collateral, lead gen campaigns, and events that effectively position our brand in various global markets and deliver priorities and targets.
  • Support Large Corporate Distribution team in acquiring business (pitch/bid support) and retaining existing business.
  • Cement relationships with our Intermediary (broker) partners to encourage them to promote and sell AXA-Global Healthcare policies.
  • Collaborate with Product, Sales, and Customer Success teams to support growth initiatives with business objectives.
  • Guide and support a team of Growth Marketers, offering leadership and mentorship to help meet department and business objectives.
  • Manage and improve multi-channel marketing campaigns, including SEO, SEM, social media, email, and content marketing, to maximise ROI.
  • Utilise A/B testing, data analysis, and performance metrics to continuously refine and enhance marketing strategies.
  • Collaborate with Customer Comms and Website teams to develop and optimise customer journeys.
Requirements
  • Growth marketing experience in both B2C and B2B segments.
  • Track record in lead generation marketing for B2C and ideally SMEs/ABM.
  • Expertise in digital marketing channels, including SEO, SEM, and paid media (PPC, Meta, Display programmatic).
  • Demonstrated success in leading and scaling growth marketing teams.
  • Sound analytical skills and proficiency with marketing analytics tools.
  • Exceptional communication and interpersonal skills with the ability to think strategically while executing tactically.
  • Knowledge of growth hacking techniques and tools.
  • Project management skills with the ability to manage multiple priorities and deadlines.
About AXA Group

AXA Group is a leading global insurance company that specialises in supporting the healthcare needs of globally mobile citizens. With a presence in over 200 countries, we offer a range of health insurance products and services to individuals and businesses.

What We Offer
  • Competitive annual salary dependent on experience.
  • Annual company & performance-based bonus.
  • Contributory pension scheme (up to 12% employer contributions).
  • Life Assurance (up to 10 x annual salary).
  • 28 days annual leave plus Bank Holidays.
  • Opportunity to buy up to 5 extra days leave or sell up to 5 days leave.
  • AXA employee discounts.
  • Gym benefits.

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