Marketing Strategist

13 hours ago

Tunbridge Wells, Kent, United Kingdom Tate Full time
{"Key Responsibilities": "Main Objectives

To develop and execute a comprehensive marketing strategy that drives business growth and increases brand awareness.

The key objectives will be:

  • To enhance brand visibility and generate new leads through digital and traditional marketing channels.
  • To work closely with the sales and product teams to deliver targeted marketing campaigns to existing clients.

You will collaborate with the product teams, in-house design team, website and development team, and wider business to deliver on these strategies.

", "Accountabilities": "Key Accountabilities

Marketing opportunities with existing clients

  • To oversee and champion the delivery of the customer lifecycle plan monthly.
  • Deliver campaigns to re-engage with existing clients.
  • To work with the wider team to ensure their database is engaged with on a regular basis by segmenting data, tracking trends, and delivering targeted campaigns.

Websites key stakeholder

  • To champion content on their website and other channels by co-creating and delivering a content plan to include improving existing pages as well as creating new pages/blogs/testimonials or similar material written in an engaging sales-focused tone.

Sales collateral

  • To champion the creation of brochures and sales collateral to attract new clients and engage with the existing client list.

Customer reviews

  • To develop a strategy, gather, and publish customer reviews on our website and by using platforms such as Google reviews, Feefo, or similar.

Reporting and Analytics

  • Oversee and deliver monthly reports on our enquiry and booking data.

Events

  • Organize and project manage any marketing events.
", "Requirements": "Minimum Skills and Experience Required

To be successful in this application, you will need:

  • Creating and delivering a target-driven marketing plan.
  • A keen eye for design.
  • Excellent creative writing skills.
  • Excellent grammar skills.
  • Excellent commercial awareness.
  • Image selection, re-sizing, and uploading.
  • Project management skills.
", "Company Information": "

Tate is acting as an Employment Business in relation to this vacancy.

Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.

", "Language": "en-US"}

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