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Growth Marketing Strategist
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We are seeking an experienced Growth Marketing Lead to join our Marketing and Communications team at AXA Group. As a key member of our team, you will drive the development and effective implementation of a comprehensive growth marketing and lead generation plan, across the complete value chain for our Individual (B2C), B2B (Corporate and SME) and Intermediary customers.
Key Responsibilities- Develop and implement growth marketing strategies globally, to drive acquisition and retention for B2C and B2B channels.
- Be accountable for delivering marketing lead targets, cost per lead, and lead quality KPIs linked to annual revenue targets.
- Develop mix media marketing plan and definition of digital channel / audience mix including collateral, lead gen campaigns and events that effectively position brand in various global markets and deliver priorities and targets.
- Support Large Corporate Distribution team in acquiring business (pitch/ bid support) and retaining existing business.
- Cement relationships with our Intermediary (broker) partners to encourage them to promote and sell AXA-Global Healthcare policies.
- Collaborate with Product, Sales, and Customer Success teams to support growth initiatives with business objectives.
- Guide and support a team of Growth Marketers, offering leadership and mentorship to help meet department and business objectives.
- Manage and improve multi-channel marketing campaigns, including SEO, SEM, social media, email, and content marketing, to maximise ROI.
- Utilise A/B testing, data analysis, and performance metrics to continuously refine and enhance marketing strategies.
- Collaborate with Customer Comms and Website teams to develop and optimise customer journeys.
We are looking for a data-driven marketing leader with a background in digital marketing, product marketing, and growth hacking techniques. You should have a track record in lead generation marketing for B2C and ideally SMEs/ABM, with expertise in digital marketing channels, including SEO, SEM, and paid media (PPC, Meta, Display programmatic). You should also have demonstrated success in leading and scaling growth marketing teams, with sound analytical skills and proficiency with marketing analytics tools.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.
About AXA GroupAXA Group is a global leader in insurance and asset management, with a presence in over 60 countries. We are proud to be part of the AXA Group, and our team at AXA – Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world.
What We OfferWe offer a competitive annual salary dependent on experience, annual company & performance-based bonus, contributory pension scheme (up to 12% employer contributions), life assurance (up to 10 x annual salary), 28 days annual leave plus Bank Holidays, opportunity to buy up to 5 extra days leave or sell up to 5 days leave, AXA employee discounts, and gym benefits.
