Marketing Director

7 days ago


Tunbridge Wells, Kent, United Kingdom Loch Associates Group Full time
Job Description

Loch Associates Group is seeking a skilled Marketing Manager to join our team, reporting to the Head of Marketing. We are open to considering both full-time and part-time (4 days a week) applications.

Key Responsibilities:
  • Develop and Implement Marketing Strategies: Create and execute marketing plans to enhance brand awareness and drive sales growth.
  • Content Creation: Develop compelling and informative content for online, offline, and paid marketing channels.
  • Client Newsletter: Produce a quarterly client newsletter, working with internal stakeholders to develop topics and content, and track effectiveness.
  • Website Management: Manage the day-to-day maintenance of the website, ensuring compliance, SEO, and brand consistency.
  • New Business Development: Work with fee earners and the Head of Marketing to identify business prospects, coordinate, and write new business pitches.
  • Brand Management: Develop creative briefs, guide the creative direction, and ensure the consistent application of the brand.
  • Social Media: Develop and manage a social media schedule, providing monthly analytics to inform and refine marketing plans.
  • Annual Marketing Plan: Support the Head of Marketing in developing the annual marketing plan and identifying marketing channels to meet marketing and business strategy.
  • PR Function: Proactively manage the day-to-day PR function to maximize engagement and increase reach.
  • Workflow Management: Coordinate and keep track of campaigns, events, and activity to ensure timely delivery of content and activity.
Requirements:
  • 5+ years of marketing experience, preferably in a professional services environment.
  • Ability to multitask and respond to changing needs in a fast-paced environment.
  • Strong IT skills, always being ahead of new technologies.
  • Good 0365 skills with an understanding of Mail Merge and using Excel formulas.
  • Excellent communicator (both written and verbal).
  • Ability to work independently and develop ideas and projects without supervision, as well as being effective as part of a team.
  • Strong organization skills and ability to prioritize.

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