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Publicity Manager
2 months ago
The UK Publicity Manager will be responsible for developing and executing publicity campaigns for designated Universal theatrical releases. This role requires a strong understanding of the UK media landscape and the ability to devise innovative marketing strategies.
Key Responsibilities- Develop and implement publicity campaigns from conception to final delivery.
- Manage the talent schedules for each junket and lead talent activity at premieres.
- Collaborate with outside PR agencies and suppliers to ensure successful campaign execution.
- Provide guidance and support to team members to promote professional growth and development.
- Build and maintain strong relationships with various media outlets, including print, broadcast, and online platforms.
- Lead on content creator initiatives and develop excellent relationships across the influencer landscape.
- Manage events, including screenings and press trips, to promote Universal theatrical releases.
- Manage the budget on designated releases and work closely with marketing managers to ensure strategic direction is successfully implemented.
- Work closely with the Head of Publicity to develop a strategic publicity plan for each designated Universal theatrical title.
- Organize and facilitate kick-off brainstorms to ensure each film has a strong raft of creative ideas specific to its objectives and strategy.
- Pitch access on productions and build effective working relationships across marketing, promotions, and sales.
- Manage the budget on designated theatrical releases and work to maintain budget reconciliation.
- Take a lead role in supplier negotiations to ensure successful campaign execution.
- Host regular team updates to ensure the publicity team is generating fresh and relevant ideas.
- Communicate and work with UK production companies and filmmakers from production onwards.
- Report back on status and ensure regular reports are available on each title.
- Ensure all communication going out is within strategy and guidelines.
- Proactively ensure the publicity team delivers campaigns that encompass all areas of media.
- Seek out new and different approaches and ideas to bring freshness to each film.
- Thorough knowledge of all aspects of publicity and UK media, both traditional and emerging.
- Ability to devise and execute innovative marketing campaigns.
- Demonstrated theatrical publicity experience coupled with a track record of achievement.
- In-depth understanding of digital media and influencer marketing with extensive experience managing publicity and influencer agencies.
- Strong experience ideating and producing events, including screenings, junkets, and film premieres.
- Adaptable, agile, and flexible, with the ability to pivot quickly and adapt strategies.
- Willing to learn and open to new skills, ways of working, and how things work.
- Good communicator with the ability to influence stakeholders.
- Global and holistic thinker with an understanding of the wider context.
- Creative problem solver with the ability to seek solutions.
- Willing to get stuck in and prioritize tasks effectively.
- Resilient and not afraid to fall, with the ability to get back up and keep putting in the effort.
- Passionate, energetic, engaged, and positive, with a desire to make a difference.
- Kind, empathetic, caring, and generous, with a willingness to listen in all interactions.
- Inclusive, open-minded, and believing in diversity, equity, and fairness.